tasnuba123
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Do³±czy³: 03 Lis 2024
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 Wys³any: Nie Lis 03, 2024 11:16 Temat postu: What is a sales funnel and what is it for? |
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Understanding exactly what it takes to convert a prospect into a customer can help increase sales. Marketers structure the customer journey using a sales funnel model and then study the key performance indicators at each stage of the journey in detail. This article explains what a sales funnel is, what stages it consists of, and what metrics to track. What is a sales funnel The sales funnel is a marketing model that shows the process of a customer's transition from the first contact with a product to the completion of a purchase. This model includes a number of successive stages at which potential customers are screened out. The sales funnel stages are based on the AIDA model – a universal model for any type of business and the basis for all other funnels, which consists of four stages: Attention.
A potential client learns about the existence of a product. Tools used: contextual advertising, banners, social networks. For an offline store, a sign and leaflets are used. Interest. The potential client shows interest in the product. The shopify website design client asks questions and studies the information. The following are used: sales texts, attractive images and videos, customer reviews. Desire. Making a decision to buy by a potential client. You can use: bonuses, discounts, promotions that are limited in time. Action. Potential customer makes a purchase and becomes a real one. Different payment methods, guarantee, free or fast delivery are added. Picture background Sales Funnel Example A potential client gets to the site through contextual advertising. He views the product and agrees to receive emails with promotions. Receives an email with a great offer. Follows the link and adds the product to the cart, but does not place an order.
The company sends an email reminder about a forgotten product in the shopping cart, and the user makes a purchase. Why Work with a Sales Funnel Find ineffective communication channels. Evaluate results accurately. Overtake competitors. Adapt to the interests of clients. What metrics should you track? NPS The Net Promoter Index helps to assess the audience's loyalty to a product. Formula: (Number of promoters – number of critics) / total number of respondents * 100% LTV Customer lifetime value reflects the revenue a company generates over the entire duration of its interaction with a particular customer. Formula: Average sales price * average number of sales per month * customer retention period in months ARPU Average revenue per user should be compared with the cost of user acquisition in order to understand how much more income the company receives than it spends on increasing traffic.
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